Will Leach
Will Leach is the originator of TriggerPoint Design, a main conduct research and structure consultancy work in utilizing conduct financial aspects and choice plan to drive customer dynamic. He is a conduct plan teacher at the Cox School of Business at Southern Methodist University and has over twenty years of conduct bits of knowledge experience working with Fortune 50 organizations to understand their most significant conduct difficulties. Will is the main double cross champ of the EXPLOR Award for his work in conduct plan and is known as America’s preeminent expert in applying conduct science to advertising. Will lives in Dallas with his significant other and family.
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